Launch of Skincare Brand on Shopify Hydrogen

Project Overview

I led the development of an innovative skincare brand storefront built on Shopify Hydrogen, utilising a powerful combination of Remix/React, TypeScript, and Tailwind CSS. The project required a sleek, responsive design, which I crafted using Tailwind’s utility-first approach. I developed custom functionality for volume discounts and membership subscriptions, enhancing user engagement and driving revenue potential for the brand.

Go here to see website.

Technology Stack

The foundation of this project rested on Shopify Hydrogen, paired with Remix/React for dynamic rendering, TypeScript for type safety, and Tailwind CSS for styling. Beyond the core, I incorporated Node.js for server-side logic, GraphQL for efficient querying of Shopify’s API, and Oxygen for seamless deployment. This stack ensured a scalable, high-performing e-commerce solution tailored to modern standards.

Key Contributions

My role extended beyond coding to strategic collaboration with stakeholders, aligning technical implementations with business objectives. I architected a modular, maintainable codebase and integrated analytics tools like Google Tag Manager for performance tracking. Additionally, I enhanced accessibility standards, ensuring an inclusive user experience, and delivered features like multi-tiered pricing and subscription models to meet client needs.

Performance Optimisations

Performance was a priority—I optimised data loading with query splitting and lazy loading components, ensuring fast page renders via page profiler. To reduce bundle size, I replaced large packages with custom functions or smaller, lightweight alternatives, improving load times and efficiency without sacrificing functionality. Analysing the CPU startup time was also crucial to ensure initial loaded packages did not add to initial load time

Global Accessibility

To broaden the site’s reach, I implemented i18n translation for multi-language support, enabling seamless navigation for users worldwide. This feature required careful integration to maintain consistency across the storefront while adapting to diverse linguistic needs.

Learnings and Growth

This project deepened my understanding of Shopify Hydrogen’s headless architecture, teaching me to balance rapid development with long-term maintainability. I honed my skills in optimising complex e-commerce systems and gained insights into managing trade-offs between feature richness and performance.

Impact

The result is a user-focused, high-performing storefront that showcases my ability to deliver sophisticated e-commerce solutions. This project reflects my expertise in modern web development, from technical execution to strategic problem-solving, pushing the boundaries of what’s possible with Shopify Hydrogen.